Why we build little projects.

We start simple. Not small.

Small is a judgment about ambition. Simple is a decision about the work. A simple project is one you can hold in your head: you know every corner of it, and you can change your mind on a Tuesday and ship the fix by Wednesday. Simple keeps a thing honest to the reason you started it.

Every project starts with a problem we can name in one sentence. The tool we wanted didn't exist, or it existed under forty features nobody asked for. So we build the simplest thing that answers the problem, and we stop. Guitar4mp is what that looks like: an amp, a tuner, one clean mix into your call. Nothing else survived the cut.

Simple is not modest. Carillon carries one of the bigger ambitions we could pick, a working memory of your whole world: the people, threads, and commitments in it. It still ships with a simple face: one quiet operator, keeping you on top of it all. The ambition lives in what it does, not in how much surface it takes up.

AI gives a few friends the leverage to build real software. We spend that leverage on subtraction, cutting until what remains is obvious. Simple is the feature. Everything else is on trial.